Apulia corresponds to the main trends in luxury travel of 2014, becoming more and more popular as a luxury travel destination.
A desire for authentic experiences has recently become the key motivator for choosing the travel destination. Striving to discover new territories or to rediscover destinations that have been already visited, tourists want to have an active holiday and a close interaction with the local people, nature, culture and traditions. Seeking to be participants and to experience something real and true is one of the top reasons behind their travel choices. And here Apulia is a perfect match. Continue reading